Main Article Content
The phenomenon of beggars is a problem faced by many cities, including Padang city. Permindo street of Padang city is a strategic location to serve as the location of the activity of begging. There are some beggars who take advantage of the real physical limitations, and there also beggars deliberately creating impressions as a beggar. The problem is how the beggars creating impressions on themselves to bring in the mercy of the other people (prospective benefactors). The purpose of this study is to describe how form the impression management that created by beggars. This research was carried out by using qualitative research methods and the type is descriptive. From the results of the data obtained, impression management by beggars, covering by verbal and non verbal aspects. Verbal aspect that used in front stage area (front stage) by saying Assalamualaikum and Alhamdulillah, while the non-verbal aspects include tone of voice, body language, appearance, face expressions, tools, and mystification. In the back stage area (back stage), beggars doing impression management through tone of voice, body language, appearance, and face expressions. Beggars showing a different impression on the two settings. In front stage area (front stage), beggars deliberately forming an impression to get a gift or alms from others (prospective benefactors), while in the back stage area (back stage), beggars forming an impression as ordinary people in a social environment.