Analysis and Development of Marketing for the Creative Industry of West Sumatra Based on E-Commerce with the Concept of Customer Relationship Management (CRM) Analisa Dan Pengembangan Pemasaran Industri Kreatif Sumatera Barat Berbasis E-Commerce Dengan Konsep Customer Relationship Management (CRM)
Article Sidebar
Main Article Content
Abstract
West Sumatra is an area in Indonesia that has many Creative Industries, this is the reason the government places representatives of the Ministry of Creative Industries in this region. This is done to foster, oversee and develop the Creative Industries that exist today. The Creative Industries that exist today are very diverse there are 15 fields that are very potential to be developed in Indonesia, Advertising (Advertising), Architecture, Art Goods Market, Crafts (Craf), Design, Video, Film, Photography, Interactive Games (Games), Music , Performing Arts (Showbiz), Publishing and Printing, Computer and Software Services, Television and Radio (Broadcasting), Research and Development (R&D), Culinary. Of the 15 creative industries in Indonesia for the West Sumatra region there are 9 sub-sectors of potential creative industries, namely, fashion, culinary, handicraft, music, performing arts, photography, design, animation, and film, but not all creative industry sectors it is developing so that it has an impact on the marketing of its products. For this reason, it is necessary to analyze and develop the marketing of creative industries in West Sumatra that prioritizes the concept of Customer Relationship Management (CRM) so that marketing concepts that have the potential to increase marketing of creative industry products will be known. Especially now that the Provincial Government is developing the Halal Tourism Industry, of course in this field there are very many opportunities for the development of the Creative Industries
Downloads
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
[2] Andriopulos C, Gotsi M, “Benchmarking brand management in the creative industry”, Benchmarking: An International Journal, Vol. 7 Issue: 5, pp.360-372, https://doi.org/10.1108/14635770010359900.
[3] Fitriana A N,Noor I, Hayat A , “PENGEMBANGAN INDUSTRI KREATIF DI KOTA BATU (Studi tentang Industri Kreatif Sektor Kerajinan di Kota Batu) ,Jurusan Administrasi Publik, Fakultas Ilmu Administrasi, Universitas Jurnal Administrasi Publik (JAP), Vol. 2 No. 2, Hal. 281-286.
[4] Hiasdinata, 2009,“Customer Relationship Managemnet (CRM) dan Aplikasinya Dalam Industri Manufaktur dan Jasa” Binus University.
[5] Jones, Jennifer & Trott, Bob, 2001, ‘Getting personal on multiple CRM channels”, InfoWorld, San Mateo: May 7, 2001, Vol 23, lss.19, p.33
[6] Nurjanah S, 2013, “ Analisa Pengembangan Program Bisnis Industri Kreatif Penerapannya Melalui Pendidikan Tinggi”, JMA Vol. 18 No. 2 Oktober - November 2013, Hal 141-151
[7] Martin, E.W., Brown, C.V., DeHayes, D.W., Hoffer, J.A., Perkins, W.C., 2005, “Customer Relationship Management”, Managing Information Technology (5th ed.), Pearson Prentice Hall, pp. 194-196
[8] O’Brien, James A., 2002, “Customer Relationship Management”, Management Information Systems: Managing Information Technology in the E-Business Enterprise (5th ed.), McGraw-Hill Higher Education, pp.128-131.
[9] Tjahyadi R A, “BRAND TRUST DALAM KONTEKS LOYALITAS MEREK: PERAN KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, DAN ARAKTERISTIK HUBUNGAN PELANGGAN-MEREK “,Jurnal Manajemen, Vol. 6, No. 1, Nov 2006, hal 65 .
[10] Whitaker, Tyler, 2005, “Streamline customer contact”, Landscape Management, Cleveland: Apr 2005, Vol. 44, lss. 4, p.50
Most read articles by the same author(s)
- dinul akhiyar, Irzal Arief Wisky, Radiyan Rahim, PENERAPAN METODE AHP (Analytic Hierarchy Process) DALAM PEMILIHAN BIBIT UNGGUL BUAH PEPAYA MENGGUNAKAN BAHASA PEMOGRAMAN PHP DAN DATABASE MySQL , Jurnal KomtekInfo: Vol 5 No 2 (2018): KOMTEKINFO
- Vivi Nila Sari, PENGARUH LINGKUNGAN KERJA, DISIPLIN, MOTIVASI DAN KEPUASAN KERJA TERHADAP PRESTASI KERJA KARYAWAN PT. PEGADAIAN (PERSERO) KOTA PADANG , Jurnal Ekobistek: Vol 8 No 2 (2019): EKOBISTEK
- Irzal Arief Wisky, Riki Iskandar, Dinul Akhiyar, Multimedia Learning Introduction to Animal Development in Primary School Students Using Adobe Flash Cs 3 , Jurnal KomtekInfo: Vol 7 No 1 (2020): Jurnal KomtekInfo