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Failure in promotional activities if not well managed will make business people in some condition that is known as mental blocking. This research design is descriptive research into secondary data which was held to understand the impact of mental blocking toward analytical and critical thinking in micro and small enterprise promotion activities. This research location was in Padang by collecting 230 research questionnaires from micro and small business women from July 28th 2020 to August 7th 2020. We can conclude that there was negative relationship between mental blocking and analytical and critical thinking with R -0.62. On the same hand, this research finding is that mental blocking have no significant impact toward analytical and critical thinking where R2 is 4 percent. This was due to majority in scoring distribution of mental blocking aspect were in low level while majority in scoring distribution of analytical and critical thinking in higher level. This study suggested that future researcher must simplified the research scale and deeper analysis in finding other variable.
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